BOOTY KICK: TWITTER
BOOTY-KICKING BOOTIE KICK: linked in (part 1)
You have a LinkedIn page, right? (If not, go sign up and come back.)
Your Booty Kick today will help you maximize your LinkedIn page to reach people who may know you from a separate career, to help you make new contacts, and to strengthen your author brand platform. Note: LinkedIn will make all sorts of suggestions for your page. You can choose to make those updates or not. This booty kick is specific to your life as an author, and the steps below will focus your attention on those items.
Here's what you do:
Sign into LinkedIn: (go to http://linkedin.com)
Sign in with your LinkedIn credentials
On the upper right, click your photo.
Dismiss any pop-up tips. Click VIEW PROFILE AS (blue button). This will show you how connections see your page.
Do you have a background photo? If not, upload one.
In the brief description directly below your name, do you say you're an author? Do that. Are you available for seminars, luncheons, or retreats? Say that.
On the upper right toolbar, click the gray icon of a person. These are pending contacts. Accept them to grow your network.
Go to the section titled PUBLICATIONS. Are your books listed here? If not, add them as early as you can to start pre-publication awareness. Tip: If you are adding multiple publications, click save between each one so you don't lose your work!
Note: I like this format:
TITLE | Series Title and number (all in the Title field)
Publication URL: (I use the book page on Amazon. Where you direct people is your choice.)
Back Cover Copy
(feel free to check out my profile here if you would like an example)
What this does: highlights your writing to an audience that may not otherwise find you on social media. Helps reinforce your author brand.
Why you need to do it: You should treat your writing like it is a profession.
Why you need the booty-kicking bootie to get this done: you probably did this once and forgot all about it.
We'll revisit other sections of LinkedIn in 90 days. Four times a year is good for LinkedIn maintenance. Set it, forget it, and move on.